Datsun Brand can be Axed by Nissan. Can Datsun be Discontinued from India ?
Date: October 24, 2019
Nissan Motor can axe Datsun brand from Global Market due to unprofitable product
Datsun Brand can be Discontinued ?
Nissan Owned Datsun brand can possibly be axed from Global Portfolio citing reasons of Unprofitable products
As per Exclusive report cited by Reuters - Nissan can well close Datsun assembly lines in many countries due to same hitting the profitability aspect. For India - this comes as a surprise as
» Datsun Go CVT and Go Plus CVT are recently been introduced
» Datsun Product sales is higher than Mainstream Nissan Product Sales in India
» Nissan Mainstream Car Sales is just 400 Units on an average for last 6 months, Datsun product sales is around 1200 units on an average in last 6 months
If Datsun Brand discontinued from India, think of this way what would 150+ Nissan Showroom sells. This is certainly a big negative for Nissan Dealerships as consumer sentiments will well be impacted towards purchase of Datsun Cars
Nissan Sells Datsun Brand cars along with Nissan in India, Indonesia, Russia, South Africa and somehow the demand other than Indian Market which once peaked to over 5000 Units in July 2016 fell sharply to lows of under 1000 cars sold in July 2019.
Somehow, in Indonesian Market too its observed that Datsun is cannibalizing Nissan Sales in Indonesian Market too.
Whatever the Brand decides - its going to impact in Consumer Sentiments to think again on Buying Datsun Car