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Buying a New Car. Know Gimmicks of Car Dealerships to Sell Car to Customer

24 May 2016 by Gagan Modi

Are you looking to Buy New Car. Know Gimmicks as planned by Car Dealerships and Manufacturer to Sell Car 

 

New Car Gimmicks

Buying a New Car is occasion of pride, fun and wealth in Family

However - as an informed customer - from the time of booking to delivery - all should be good enough 

Know Some Gimmicks which are used 

» Stating Alloy Wheel as Feature List in Car 

» Spare Tyre Size

» Discount Scheme Gimmicks

» Confirming 1st Year Insurance as Mandatory from Dealership

» Exchange Cases as Favor on Customer

Zero Depreciation Car Insurance

Dealer Gimmick Comments (Sales Consultant Statement)   Advisory to Customer
Your Car Comes with Alloy Wheel Sir   Does your Car comes with 5 Alloy Wheels or 4 Alloy Wheel? It was till 2008 when the cars used to come with all 5 Alloy Wheel. But, now situation changed - Most of the Manufacturers for cost saving till Sub 20 Lakh Segment are only offering 4 Alloy Wheel while the Spare Stepney Wheel is 'Steel Wheel'. However - if a customer negotiates before making booking with car dealer - there is a probability that dealer will replace in Steel Wheel with Alloy Wheel
     
Ofcourse Sir,  Stepney Tyre is there. Its there with all Cars, no worries   Is Spare Tyre Size similar to other regular Tyres? In some of Mid Sedan Cars, Mid Hatchback Cars - surprisingly - Spare Wheel size is smaller than regular tyres and its purpose is only to be used as Spare Tyre for Emergency Situation for Puncture. Its not a full time Tyre. Its important to check Spare Tyre Size pre-hand before taking car delivery
     
Sir. I am Offering Best Scheme of Market. Pl do not disclose to others   Does your Dealer shows High Discount Scheme in form of Accessories and Insurance. A Dealership has high Margin in form of Accessories. In some accessories has even upto 50%. The Prices of Common Accessories are also higher. Also - the Insurance has almost 20% Commission on OD Premium and some Dealerships has higher Insurance Premium. Beware of Negotiation - a car with 20K Accessories + 1st Year Insurance worth 30K would never be same as 50K Cash Discount. Also choose for Upfront Cash Discount Scheme
     
Sir, Its a Mandatory Term and Condition that 1st Year Insurance is to be done from Dealership Only   Did you Compared the Insurance Premium and Product Offering with Other Insurance Companies There is absolutely no such Clause of taking Car Insurance from Dealership. IRDA has clear mandate. A Consumer can buy Car Insurance Policy through any Insurance company / Agent / Policy Type (3rd Part / Comprehensive / Zero Dep Policy) of his choice and has no compulsion to buy it through your vehicle dealer - There can not be a Pre-condition of Insurance in any or either way linked with Motor Vehicle Delivery (unless scheme of Free Insurance running)
     
Insurance Premium Quoted at Higher Price and discount offered in it   Are you sure that you have cross checked Insurance Premium Online and is the dealer quote premium Competitive. Dealers shows in high Insurance premium (without any OD Discounts) online. Do note that Insurance companies offers in high OD Discounts in Initial years, so if you compare quotes with Online providers - you may find that Dealer INsurance Premium is higher to extent of 30%. So best to compare in Insurance quote and if found higher - negotiate to bring it down
     
Sir, We are doing Exchange Cases as Favor to customer. We dont earn anything from Exchange   Is the Exchange Value Offered Good enough Dealerships are doing Exchange cases not as a favor to customer, but its there another earning source. The used cars they buy are bought not for self consumption, but to sell it ahead to another customer. They act as middlemen and earn in between purchase and sale price. Dont believe us - once you get exchange price quote, in next 2 days call up same dealer used car team for purchase price of similar model. You will get to see difference. Its best to Negotiate on Exchange Price - if selling your Old car at dealership
     
Sir, We are offering Lowest Interest Rate in Finance. Do not worry   Have you checked Finance Scheme thoroughly Dealerships can lower in Car Finance Interest Rate by taking advance EMI and enter in Odd Tenure. For Instance - a loan of 5 Lakh at 10% - will have EMI at Rs 16134 for 3 yrs, while when 1 advance EMI taken - it turns out to be Rs 16000. Similarly - there is also a probability if you are taking finance from a freelancer DSA - then he may offer in finance @ 9.5% for 35 months, while 1 EMI advance would be taken up him - which will never show in Bank books. You may be happy with lower Interest rate - but ending up with EMI of Rs 16530. Important to be vigilant in signing loan documents and EMI
     
Sir, I am there, i have told you that i will get additional accessories like Mats, Mud Flaps, Seat Covers as complimentary at delivery time   Have you got this in Writing on Official Deal Booking Form. If not - chances are that you will not get verbal commitments honored. Any Deal Offering has to be mandatory mentioned in Order booking form, Any Price commitment, free accessories or additional discounts - should clearly be mentioned. In event, its not in written on order booking form or is written on a plain piece of paper - you may end up with disappointment at delivery



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