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Nissan India Sales at its Lowest Level in 2019. Future looks Bleak

Nissan India Sales at its Lowest Level in 2019. Future looks Bleak

Nissan India Sales at its lows with combined entity of Nissan and Datsun could not sell in 2000 units from over 170 Showrooms. Despite Kicks been introduced in its tough time for Nissan


Nissan Sales Concern

Nissan entered Indian Market way back in 2005 and started journey with Premium Range - Xtrail in 2005 followed by Tiana in 2007. The Dynamics and strategy was changed in 2010 when Nissan launched mass market Car Micra in Indian Market

But despite of introducing in

» Nissan XTrail - Premium Crossover. Discontinued

» Nissan Tiana - Luxury Sofa Like Seats. Discontinued

» Micra and its budget Range Micra Active

» Sunny - remember when introduced in 2012 with campaign of 'Car nahi Caaar'

» Terrano - Introduced as Premium Duster . Discontinued 

» Nissan Evalia - Discontinued

» Datsun Range - Redi Go, Go, Go Plus

» Nissan GTR - Godzilla introduced in Super Luxury Sports car Segment of over 2 crore Price

» Nissan Kicks - Latest Launch in 2019

The Sales stood at its lows with just under 2000 units been sold in the month of May 2019 from over 170 Showrooms Pan India. Infact in first 5 Months of 2019 - not even 15,000 Units been sold as cumulative sales

It means an average Cumulative sales of less than 100 Units from a showroom in 5 months or an average of less than 20 unit every month

This is an alarming situation as Nissan India was having strong expectation from Kicks which it introduced in 2019 and even Datsun range which was upgraded in 2018 with improved Safety, Styling and a hefty marketing budget spent on Nissan Kicks as Official Car of ICC World Cup 2019. But Kicks sales is on decline and in May 2019 is completely Crashed.

Nissan Micra photoNissan Sunny photo


Nissan Future in India

Nissan after sales Service Network is not the best in Industry and with such low sales - it impacts the resale value too of the car brand.

From 2015 to 2018 around 45 dealership closing business from 2015 to 2018 in just a span of 4 years and In 2018 - there were some media reports on Nissan Dealership sending signed petition to the Management of Nissan.

With no immediate plans of any new car launches and existing Portfolio of Cars - Micra, Datsun Go, Redi Go, Go Plus was upgraded in 2018 with a steep price cut was done to Sunny in 2017 by 2 Lakh along with the fact that altogether new product launch Kicks is no where close to competition range.

So much so that before launch of Kicks - a Nissan SUV Heritage experience was conducted in Dubai where a team of Youtubers was called to experience the Global SUV Range from Nissan and these Youtubers shared ofcourse the good experience of Nissan Global range

But things in Dubai (where Nissan Patrol, Pathfinder, Kicks) having strong presence and Indian Market is lot different where even Kicks introduced in Indian market is different from what as sold in Dubai or International Market

End result is shocking in sales numbers. Is it just the Precursor of any doom !! Hope some Miracle to happen !!

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Wednesday, 26 January 2022

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